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Nowadays the major part of film promotion is the ‘Social Media’ promotion and it really helps the film to gain momentum as social media promotion reaches people directly everyday. Many film makers are even releasing the teaser as well as the trailer of their films using social media platform only.
As social media promotion is going great guns, many of the social media promoters have started to play games and official sources says the social media promoters are getting chunk of amount, but not doing the promotion as the way makers wanted and ultimately it is harming the business of the film when they gets released in theaters.
The shocking news is that the promoters was paid 2 lakhs for the online promotion of the Mohanlal starrer ‘Munthirivallikal Thalirkkumbol’ as it became an open discussion among Mohanlal fans that their hero’s film is not getting the expected importance or hype in social media now. It is a fact that ‘Munthirivallikal Thalirkkumbol’ follows the 3 biggies of Mohanlal films that grossed 300 crores together, but the film is yet to gain the momentum in social media and that is what making the makers of the film suspicious on its social media promoters.
Interestingly ‘Jomonte Suvisheshangal’ broke the ‘Youtube 24 hours views’ record of ‘Pulimurugan’ and ‘Munthirivallikal Thalirkkumbol’ was expected to break ‘Jomonte Suvisheshangal’ as Mohanlal is on career high now, but surprisingly ‘Munthirivallikal Thalirkkumbol’ hasn’t even touched 10 lakhs views even after 5 days of its release. This is another example of ‘lethargic promotion’ by the social media promoters who were paid to do the job.
It has been also reported that, the primary group gets the work from the film’s producer and then the work is outsourced to almost 15 group of promoters who are expected to keep the social media busy with the promotion and news of the said film, but as already mentioned, the lethargic attitude of the team has really affected ‘Munthirivallikal Thalirkkumbol’. The group is said to be famous as Malayalam cinema’s father and controlled by people like Anoop, Praveen, Arun and Abhijith (Chanthupottu). They segregate the work for the said 15 groups.
Another accusation against them is, if a producer is not willing to pay them for promotion, then negative reviews for the film will get bombarded in social media, moreover it is also reported that they threaten film makers to allot work for them or they will promote negative reviews for the film. But the most disappointing work of them is their lethargic attitude in doing the promotion and that is really affecting the hype of the film as happened to ‘Munthirivallikal Thalirkkumbol’.
As the real picture of ‘lethargic promotion’ is out, the team of ‘Munthirivallikal Thalirkkumbol’ says that the film will do well due to the presence of Superstar Mohanlal. They also believe the combination of director Jibu Jacob and Mohanlal will create magic once again at the box office.